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Our Work
Scope Of Work.
The core pillars that shaped this project from strategy to execution.
UX Design
We designed the experience around how industrial buyers search—with clear product categorisation, application-based grouping and quick enquiry access.
UI Design
A structured, engineering-first visual style with strong typography and product-focused layouts builds trust and highlights manufacturing capability.
Development
We built a WordPress-powered website with scalable product sections, service pages and enquiry forms optimised for performance and SEO.
SEO & Tracking Ready
Basic on-page SEO structure and analytics integration were implemented to support future campaigns and long-term organic visibility.
Execution.
Lift o tech is a leading manufacturer of elevator spare parts and material handling equipment across India. The brand needed a digital presence that clearly communicates its wide product range, technical reliability and manufacturing expertise to builders, contractors and industrial buyers. We created a performance-focused website that highlights products, capabilities and enquiry flows in a clean and trustworthy way.
Challenges.
Lift o tech needed to present technical products in a way that was clear for non-technical decision makers, while still providing enough detail for engineers and contractors. The website had to handle multiple product lines, clearly communicate quality and certifications, and drive serious enquiries rather than casual visits.
Solutions.
We simplified the information architecture into clear product and application groups, highlighted trust markers such as experience and quality statements, and added enquiry CTAs across the site. The backend was configured so the client can add or update products and content as the range grows.
Design Components.
Screens.
A snapshot of key pages from Lift o tech showcasing UI layouts, hierarchy, and interaction patterns across the experience.
Results Achieved
Following the new website, Lift o tech experienced a strong increase in qualified B2B enquiries, longer time-on-site from industrial buyers, and improved clarity around their full product and service capabilities.
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